Loreal Studio Line Styling Gel, Medium Hold

Straight Up. Straightness, smoothes. Frizz control. Creation, Precision, Hold: The most demanding attributes of styling are found behind the scenes at top hairstyling salons. Studio Line created Straight Up by combining inspiration from top hairstylists with the best research from L'Oreal Paris Labs. Product/Styling Benefits: Straightens out naturally curly, wavy or frizzy hair; Provides shape, shine and silky smooth finish. Technology: Straight Up contains shine agents for smoothness and multi-vitamin conditioners for protection from heat styling and the environment. Hold Level Guide: Medium. Meets all state and federal VOC standards.